A Cognitive Study of Humor: A Pragmatic andSociocultural Approach

Abstract

This research conducts a comprehensive examination of humor through a cognitive, pragmatic, and sociocultural lens. Guided by a theoretical framework integrating Relevance Theory, Incongruity Theory, and Script based Semantic Theory, the study employs a mixed-methods approach including online survey as well as collection of facts from already published articles. All the mentioned theories are interrelated as they provide a multifaceted exploration of humor’s cognitive processes, pragmatic elements, and sociocultural influences. The participant sample for this research is 80 students of National University of Modern Languages, Faisalabad. Ethical considerations underscore the commitment to respectful research practices. The findings revealed that humor is a pervasive element in Faisalabadi daily life, predominantly manifested through verbal, visual, and situational forms. Notably, preferences for sarcasm and irony were prevalent, though individual responses varied, highlighting the influence of personal cognitive differences. The findings also underscored the embedded nature of humor within cultural norms and its complex roles in communication. The study reveals that humor in Faisalabadi society is deeply influenced by cultural contexts and individual cognitive differences, serving as a dynamic tool for social interaction and cultural understanding.